Your Style is Part of Your Story…
Image Consultant for Leading Women.
For female founders and women in business stepping into the spotlight.
For women building in public...
You’re building in public. Leading. Creating. Showing up.
Your style should speak the same language.
I help women whose work is starting to be seen look and feel like the leader they’re becoming. In your wardrobe, on set, and on the day it matters.
In person in Glasgow, Edinburgh and London (travel applies outside Scotland). Virtual sessions available where the service allows.
Choose Your Service
The Wardrobe Edit
A full wardrobe, and still nothing to wear?
£750 per day
In person, in your home
✓A style session built around your own clothes
✓A full edit: keep, sell or donate
✓Your wardrobe organised, with matching hangers
✓High-value pieces sold for you, the rest to charity
✓A written style note: what suits you and what to buy next
Styling for Your Moment
A podcast, a stage or an awards night coming up?
£850
In person or virtual
✓A briefing call on the occasion and how you want to come across
✓A mood board with 2–3 directions to choose from
✓Your own wardrobe first, then a shoppable list for the gaps
✓One fitting to finalise your look
✓A look note for the day, down to shoes and jewellery
Founder Content Days
Want to show up online every week, without working out what to wear every time?
£750 per content day
Best booked monthly
✓Shoot or film a month of content in one day
✓A plan agreed beforehand: what you’re creating, and a look for each piece
✓Outfits styled from your own wardrobe, with a shoppable list for gaps
✓Me there on the day, styling between looks and directing you on camera
✓Your first day starts with a brand look session
Ready to step into the light properly?
The Wardrobe Edit, styling for one moment, and your first Founder Content Day.
The Signature - £2,200
I've been where you are…
As a founder in the fashion-tech space, I know what it's like to build behind a laptop, then suddenly step into the spotlight, podcasts, pitching, speaking stages, social media.
I've experienced firsthand how your visual identity becomes inseparable from your brand. How the confidence you project externally shapes how people perceive your leadership.
My background in personal styling, shopping, and wardrobe organisation gives me the technical and creative expertise. But my journey as a founder gives me the empathy. I understand the unique pressures of showing up authentically while scaling your visibility.
You don’t need a blazer to look like a leader.
Let’s define your version of bold.
Together, we’ll define your visual identity so every appearance reflects the leader you’re becoming
For style tips and advice, read my Substack, Your Style, Decoded →
How it Works
01
Discovery Call
We talk about your goals, your work, and where you’re about to be seen.
02
Your Plan
I recommend the right service and send you a written proposal.
03
We Begin
In your wardrobe, at your fitting, or on set.
Ready to be seen?
Book a free 30-minute discovery call at a time that suits you, Monday to Friday.
Not ready for a call yet? Try my free style quiz – find out what your style says about how you lead →
Prefer to write? Send me a message below and I’ll get back to you within 48 hours.
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Beth
I got the Style Foundations service from Amna and it was absolutely amazing. Her approach to fashion was really accessible and she made the whole process very approachable. I use the mood boards and style guidance she gave me every time I shop, and over the last few months Amna’s advice has been invaluable. I would recommend her to anyone!!
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Luisa
I recently worked with Amna and it was incredible.
I used her Style Foundations service. We worked through my wardrobe and shared key pieces I loved from my wardrobe but was unsure of how to style and elevate it. She made me think about new ways I could wear my clothes in a way I hadn’t thought of before leaving me with not just styling advice but actual tools and knowledge.